Marketing & Attribution · Wave 2

Marketing Campaign Contribution Profitability Analyzer

Determine whether your paid ad spend is generating positive cash contribution or merely attractive top-line ROAS. Audits campaign profitability across Meta, Google, and Marketplaces after product COGS, payment gateway fees, shipping, cancellations, and return rate (RTO) drag.

100% Client-Side Privacy: All campaign data and spend figures processed locally via Web Worker. Zero external network egress.

1. Upload Campaign Export

Upload campaign performance exports from Meta Ads, Google Ads, Amazon Advertising, or generic e-commerce sheets. Auto-detects columns for spend, orders, revenue, COGS, discounts, and returns.

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Click to browse or drag and drop your campaign CSV / JSON file
Supports Meta Ads, Google Ads, Amazon Sponsored Products, and custom exports (up to 5,000 campaigns)
Load Realistic Synthetic Fixture:

2. Incremental Scenario & Unit Economic Controls

Model incremental profitability scenarios. Adjust the incrementality slider to test whether sales would have occurred organically without ad spend, and establish portfolio benchmark rates for missing fields.

Percentage of attributed revenue strictly caused by the campaign (reduces assumed cannibalization).
Applied automatically when a campaign export omits direct item COGS.
Currencies are segregated into independent ledgers to prevent cross-currency distortion.
Need Automated Daily Performance & Channel Contribution Auditing?

Sanocea E04 (Sales & Channel Performance Digest) automatically ingests daily Meta, Google, and marketplace reports, reconciles payment gateway settlements and warehouse RTO slips, and delivers executive P&L digests before your team increases ad budgets.

Explore Sanocea Workflows →